Years building and shipping digital products for established companies.
Asim Maqsood · Founder, Maqsood Labs
Your tech partner.
A non-equity partner for founders who need software built, rescued or scaled.
Factory.
- Since 2004
- 55 people
- 0 middle managers
- Since 2004
- 55 people
- 0 middle managers
For 23 years, I’ve turned complex problems into simple solutions by building teams with a culture people love to work in.
I don’t deliver one-off brilliance. I deliver a team that keeps delivering, project after project, while I stay close to two things: where the technology is heading and how my people think.
A vetted Toptal engineer, selected among its global talent network.
A direct technology partner across markets, cultures, and time zones.
NDR
Chalhoub Group- Great People
Accedo
Sky
Premier Sports
CEO & founder of
four companies.
Two in production. Two still on the workbench.
CEO & Founder · Product engineering studio
Tech audits, product builds and dedicated engineering teams for startups and global brands. The team has shipped live and on-demand streaming apps for Tizen and WebOS, plus eCommerce and QA for Sky, Accedo, Chalhoub and Premier Sports.
Under the hood
Visit maqsoodlabs.com →
CEO & Founder · B2B flight booking infrastructure
A white-label, self-hosted booking platform for IATA-certified travel agencies. One query fans out to every connected GDS and NDC source in parallel; the best fare wins, with no per-booking fees.
Under the hood
Visit ticket.flights →
labas.pk
SoonMenswear, shipped like software.
D2Cmenswear run on a software stack
CEO & Founder · Launching soon
Being built in the open, on the same factory line as everything else: ship small, measure, then ship the next piece.
Under the hood
Launching soon · not public yet
- ABWINCD
Lighter
SoonDescribe a test. It runs it and calls the winner.
A/B/nAI writes the variants, picks the winner
CEO & Founder · Experimentation engine
Describe what you want to learn. Lighter generates the variants, runs them, and tells you which one won. As many experiments as you can think of, without a growth team to set them up.
Under the hood
In private testing · not public yet
The teams I built run the tech inside these companies.
Non-equity tech partner to founders worldwide.
NDR
Sector to confirm
What the team runs
Engineering + delivery
Wear That
Sector to confirm
What the team runs
Engineering + delivery
My team has worked on these.
Tap a logo to see the project.Hover a logo to see the project.
05 Field notes
Written the hard way.
What 23 years of shipping software taught me, written down so you can skip a few of the lessons.
Why software agencies need to become factories
Agencies sell hours. Factories sell outcomes. The difference decides who is still standing when the next wave of tooling lands.
Read the noteShip the boring version first
The first release should be almost embarrassingly plain. It's the fastest route to something good.
Read the noteNon-equity, on purpose
Why I don't take stakes in the companies I build for, and what founders get instead.
Read the noteI like people. And their problems.
Everyone needs an excuse to say hello. Spin for yours.
Worst case, we have a good chat. Best case, something gets unstuck. Either way, I'll bring the questions — you bring the coffee.
04 In their words
Don't take my word for it.
In their words. Literally — press play.
Founders and teams who've built with us.
Voice note
Benedikt F.
Founder and CEO · Archinisis
I needed a simple GUI programmed in Python for automatized video-data overlay, based on existing code provided by us. ML was able to quickly understand the needs and integrate the existing rather complex code to a carefully chosen GUI framework compatible with both Windows and Apple operating systems. The work was delivered in time, was of good quality, and was fulfilling all the specifications. It was immediately distributed to customers and they love it.
0:00 / –:––
Voice note
Norbert P.
CEO · InnovaTech
ML team developed an e-health application for us which we market as a white label solution for well-known licensing partners. The collaboration is professional, efficient and very effective. With Asim we have a partner at our side whom we can highly recommend.
0:00 / –:––
Voice note
Client Name
Role · Company
Client quote goes here, in their own words, about two or three lines long.
0:00 / –:––
06 Life at the Lab
Serious work. Unserious team.
The culture is the product behind the product. This is what building it looks like at Maqsood Labs.
Caption from Asim
